The legislation will now allow operators across the country to begin offering wagering on single games. In June this year, Canadian lawmakers finally legalized single-event sports betting by passing C-218. He said it helps “to protect consumers whilst delivering the most secure and compelling products” for customers. Commenting on the BCLC deal, CEO Locke noted the benefits of this official data for sportsbooks. The firm provides data to sportsbooks on more than 240,000 events each year, serving as official data provider to over 150,000 of them. In its announcement of the BCLC deal, Genius specifically noted its data rights agreements with the Canadian Premier League and English Premier League in soccer. The tech firm also maintains long-term partnerships with more than 400 sports organizations, including the NBA, NCAA, and NASCAR. Genius now trades on the New York Stock Exchange under the ticker symbols GENI and GENIWS. Due in part to its growth, the data provider decided to go public in April this year as part of a $1.5bn special purpose acquisition company merger. Genius Sports has come a long way since its humble beginnings under the name Betgenius. Most recently, Genius signed a multi-state data partnership with WynnBet in February this year. By inking an agreement with the company, the BCLC has joined the likes of BetMGM, FanDuel, DraftKings, William Hill, and PointsBet. In its two decades of operation, Genius Sports has signed data deals with a long list of sports organizations and gambling operators.

The operator will utilize Genius’s LiveData and LiveTrading services to offer real-time official data and pricing on thousands of sporting events.Ĭommenting on Tuesday, Genius Sports CEO Mark Locke said the agreement demonstrates that the Canadian betting industry “recognizes the importance of official data.” He added that the use of such agreements would “help Canada fulfil the massive potential of its sports betting market.” Another partner for Genius Full release here: /hwDIoilQB0- Genius Sports August 3, 2021Īccording to the company’s statement, the multi-year agreement will see Genius Sports support the BCLC’s sportsbook operations.

? Proud to announce our new agreement with the delivering our award-winning products powered by official data. ? Following the passing of Bill C-218, Canadian sports betting is set for rapid expansion.

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